Friday, December 4, 2009

Good Guys and Bad Guys or Winners Never Cheat

Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Everything in Between)

Author: Joe Nocera

A fascinating collection of profiles by one of America's leading business journalists

For three decades, in major publications such as Texas Monthly, Esquire, Fortune, and now The New York Times, Joe Nocera has reported on the people who dominate the business world, for better or worse. Everyone from Warren Buffett to T. Boone Pickens to George Steinbrenner to Ken Lay has fallen under his microscope.

Now, in this collection of his best work, he explores how we define good guys and bad guys in business and concludes that things are often not what they seem.

It turns out that there are surprisingly good qualities in classic villains like junk bond king Michael Milken and notorious stock analyst Henry Blodget. And some business celebrities who are widely admired, such as Steve Jobs, are not quite the good guys they appear to be on the surface.

Good Guys and Bad Guys also offers a fresh perspective on some of today's biggest controversies, such as global warming, Apple's iPhone, CEO compensation, the tobacco industry, short sellers, and much more.

Slate - Jack Shafer

Nocera demystifies the world of business with original thinking, brainy reporting, and the ability to see around corners. . . . Nocera knows that persuasion isn't about haranguing, that it's better to lead the reader toward your conclusion and depart gracefully rather than hammer him over the head with it.



Read also The Best of Amish Cooking or Guide for the Greedy by a Greedy Woman

Winners Never Cheat: Everyday Values We Learned as Children (But May Have Forgotten)

Author: Jon M Huntsman

Next time someone tells you business can't be done ethically -- corners must be cut, negotiations can't be honest -- hand them Jon Huntsman's new book. He started with practically nothing, and made it to Forbes'list of America's Top 100 richest people. Huntsman's generous about sharing the credit, but in the 21st century, he's the nearest thing to a self-made multi-billionaire. Now, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren't needed to back it up. This is no mere exhortation: it's a practical business book about how to listen to your moral compass, even as others ignore theirs. It's about how you build teams with the highest values, share success, take responsibility, and earn the rewards that only come with giving back. Huntsman's built his career and fortune on these principles. You don't live these principles just to 'succeed': you live them because they're right. But in an age of non-stop business scandal, Huntsman's life proves honesty is more than right: it's the biggest competitive differentiator.



Table of Contents:
Preface
Foreword
Ch. 1Lessons from the sandbox1
Ch. 2Check your moral compass17
Ch. 3Play by the rules31
Ch. 4Setting the example45
Ch. 5Keep your word69
Ch. 6Pick advisors wisely87
Ch. 7Get mad, not even105
Ch. 8Graciousness is next to Godliness119
Ch. 9Your name is on the door137
Ch. 10The obligation to give back151
Conclusion : the bottom line171
Afterword181

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