Managing the Media or Modeling in Materials Processing

Managing the Media: Proactive Strategy for Better Business-Press Relations

Author: Fred J J Evans

"Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News

Book about: Fresh from the Sea or Its Just a Dinner Party

Modeling in Materials Processing

Author: Jonathan A Dantzig

While courses in materials processing cover modeling, they usually treat one particular class of materials, that is, polymers, metals, or ceramics. This text offers a new approach, presenting an integrated treatment of metallic and nonmetallic materials. The authors show that a common base of knowledge--specifically, the fundamentals of heat transfer and fluid mechanics--provides a unifying theme for these seemingly disparate areas. They emphasize understanding basic physical phenomena and knowing how to include them in a model. Students will learn how to use scaling analysis as a general tool for simplifying models and for obtaining rapid estimates of results. The book also includes selected numerical methods, a wealth of practical, realistic examples, and homework exercises.

Booknews

This text offers an integrated treatment of metallic and nonmetallic materials, starting from a foundation of basic concepts of heat transfer and fluid mechanics. Emphasis is on understanding basic physical phenomena and knowing how to include them in a model, with explanations of how to decide which physical phenomena are important in specific applications and material on developing analytical models. Scaling analysis is used as a way to simplify the general governing equations for each individual physical process. Step-by-step exercises are included. The authors teach at the University of Illinois-Urbana- Champaign. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
	Principal Nomenclature
1	Introduction	1
2	Governing Equations	24
3	Scaling and Model Simplification	60
4	Heat Conduction and Materials Processing	87
5	Isothermal Newtonian Fluid Flow	132
6	Non-Newtonian Fluid Flow	190
7	Heat Transfer with Fluid Flow	239
8	Mass Transfer and Solidification Microstructures	282
A	Mathematical Background	327
B	Balance and Kinematic Equations	348
	Index	357