Wednesday, February 11, 2009

Understanding Economics Today or Effective Public Relations

Understanding Economics Today

Author: Gary M Walton

Understanding Economics Today focuses on vital issues pertinent to current and perspective participants in the U.S. and global economy. This popular long-tested text applies basic economic reasoning to build understanding of how our complex commercial society operates. Economic principles, both micro and macro, are learned through repeated applications to real world events. The emphasis on the power of economic reasoning, rather than laborious technical jargon, positively motivates both students and teachers.



Go to: Practical Cryptography or Web Accessibility

Effective Public Relations

Author:

Effective Public Relations, Eighth Edition, will complete half a century of defining public relations as a profession, schooling its practitioners, and serving as a reference for those in the calling. For many of those years this book has been viewed as "the bible of public relations," often referred to as simply "Cutlip and Center.".

Booknews

A textbook and reference first published in 1978 and most recently revised in 1994. It explains the basic concepts of the field and its conduct in various settings and the theory, principles, and processes that guide the practice. The treatment is intended as an introduction and preparation for more specialized courses on strategy and tactics for solving particular problems, writing and techniques, research, evaluation, and management. The eighth edition contains new data, ideas, examples, and sources. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Pt. IConcept, Practitioners, Context, and Origins1
Ch. 1Introduction to Contemporary Public Relations1
Ch. 2Practitioners of Public Relations29
Ch. 3Organizational Settings59
Ch. 4Historical Origins101
Pt. IIFoundations143
Ch. 5Ethics and Professionalism143
Ch. 6Legal Considerations179
Ch. 7Theoretical Underpinnings: Adjustment and Adaptation219
Ch. 8Communication and Public Opinion249
Ch. 9Media and Media Relations283
Pt. IIIManagement Process339
Ch. 10Step One: Defining Public Relations Problems339
Ch. 11Step Two: Planning and Programming369
Ch. 12Step Three: Taking Action and Communicating403
Ch. 13Step Four: Evaluating the Program429
Pt. IVThe Practice457
Ch. 14Business and Industry457
Ch. 15Government and Politics487
Ch. 16Nonprofit Organizations, Health Care, and Education519
Ch. 17Trade Associations, Professional Societies, and Labor Unions555

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