The Time Divide or Strategic Marketing

The Time Divide: Work, Family, and Gender Inequality

Author: Jerry A Jacobs

In a panoramic study that draws on diverse sources, Jerry Jacobs and Kathleen Gerson explain why and how time pressures have emerged and what we can do to alleviate them. In contrast to the conventional wisdom that all Americans are overworked, they show that time itself has become a form of social inequality that is dividing Americans in new ways—between the overworked and the underemployed, women and men, parents and non-parents. They piece together a compelling story of the increasing mismatch between our economic system and the needs of American families, sorting out important trends such as the rise of demanding jobs and the emergence of new pressures on dual earner families and single parents.

Comparing American workers with their European peers, Jacobs and Gerson also find that policies that are simultaneously family-friendly and gender equitable are not fully realized in any of the countries they examine. As a consequence, they argue that the United States needs to forge a new set of solutions that offer American workers new ways to integrate work and family life.

Table of Contents:

	Acknowledgments
	Introduction	1
Pt. I	Trends in Work, Family, and Leisure Time
1	Overworked Americans or the Growth of Leisure?	13
2	Working Time from the Perspective of Families	41
Pt. II	Integrating Work and Family Life
3	Do Americans Feel Overworked?	59
4	How Work Spills Over into Life	80
5	The Structure and Culture of Work	99
Pt. III	Work, Family, and Social Policy
6	American Workers in Cross-National Perspective	119
7	Bridging the Time Divide	148
8	Where Do We Go from Here?	169
	App.: Supplementary Tables	205
	Notes	217
	References	237
	Index	251

Read also Access 2007 for Starters or Adobe PageMaker 70 Classroom in a Book

Strategic Marketing: A Practical Approach

Author: Karel Jan Alsem

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be implemented. The focus is on the activities that a company should perform within the framework of strategic marketing. The book follows the four-part division of evaluation, analysis, planning, and implementation.