Marketing and Financial Management or Liberalism Fascism or Social Democracy

Marketing and Financial Management: New Economy-New Interfaces

Author: David Walters

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

Table of Contents:

1	Current perspective of the marketing/finance interface	3
2	Marketing and finance in the 'new economy' : new roles - new relationships	24
3	Business planning in the 'new economy' - an integrated approach	47
4	The financial implications of strategic marketing decisions	87
5	The financial implications of operational decisions	132
6	Measuring the value created for shareholders - a marketing strategy perspective	193
7	Working capital management	216
8	Managing the fixed asset base	245
9	Managing cash flows	275
10	Capital structure decisions	296
11	Investment appraisal	308
12	Developing and managing a business portfolio	330
13	Performance planning and control	360

New interesting book: Your Memory or Children With Cancer The Quality of Life

Liberalism, Fascism, or Social Democracy: Social Classes and the Political Origins of Regimes in Interwar Europe

Author: Gregory M Luebbert

This work provides a sweeping historical analysis of the political development of Western Europe in the late nineteenth and early twentieth century. Arguing that the evolution of most Western European nations into liberal democracies, social democracies, or fascist regimes was attributable to a discrete set of social class alliances, the author explores the origins and outcomes of the political development in the individual nations. In Britain, France, and Switzerland, countries with a unified middle class, liberal forces established political hegemony before World War I. By coopting considerable sections of the working class with reforms that weakened union movements, liberals essentially excluded the fragmented working class from the political process, remaining in power throughout the inter-war period. In countries with a strong, cohesive working class and a fractured middle class, Luebbert points out, a liberal solution was impossible. In Norway, Sweden, Denmark, and Czechoslovakia, political coalitions of social democrats and the "family peasantry" emerged as a result of the First World War, leading to social democratic governments. In Italy, Spain, and Germany, on the other hand, the urban middle class united with a peasantry hostile to socialism to facilitate the rise of fascism.

"An exceptional piece of scholarship. It deserves to be required reading for any student of European politics or political development."--Journal of Politics
"Luebbert's book is an impressive achievement in its comparative scope and its unrelenting, tenacious defense of a clear analytical thesis."--American Political Science Review
"Comprehensive, original, beautifully argued."--MaryAnderson, Holy Names College