Saturday, January 3, 2009

Communicating Effectively in an Information Age or Soft News Goes to War

Communicating Effectively in an Information Age

Author: William H Bonner

A brief review of grammar, punctuation, numbers, and other communication fundamentals is provided in the end of chapter material for seven early chapters. Exercises students use to verify and to expand their understanding of these fundamentals, follow most of the chapters, with additional exercises in the study guide. Topics include nonverbal communication, ethical considerations, groups/teams, modern technology, graphics preparation, business etiquette, intercultural communication, and verbal communication. Instruction is provided for preparing -mail messages, letters, reports, and oral presentations.

Booknews

In this text, management experts Bonner (Tennessee Technological U.) and Chaney (U. of Memphis) discuss nonverbal communication, ethical considerations, groups/teams, modern technology, graphics messages, letters, reports, etiquette and intercultural understanding, employee communication, and oral presentation. Six appendices contain answers to self-check exercises and also cover punctuation principles, business document formats, addresses and salutations for special letters, and grammar review. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Part 1Theory, Ethics, Groups/Teams, Technology, And Style
Chapter 1Effective Verbal and Nonverbal Communications1
The Communication Process2
Barriers To Communication8
Requirements For Effective Communication9
Organizational Communication11
References14
Activities And Discussion Questions15
Chapter 2Ethical and Legal Considerations in Business Communication1
Ethical Considerations In Written Communication3
Ethical Considerations In Oral Communication7
Ethical Considerations In Nonverbal Communication7
Legal Considerations8
Conclusion10
References11
Activities And Discussion Questions11
Case12
Chapter 3Group/Team Communication1
Characteristics Of Groups/Teams2
Team Structure2
Benefits Of Group/Team Work3
Problems Associated With Group/Team Work4
Strategies For Designing Effective Teams5
Team Roles And Rewards5
Conflict Resolution7
Virtual Teams11
References12
Activities And Discussion Questions12
Problems13
Chapter 4Contemporary Technology1
Telecommunication2
Trends8
Activities And Discussion Questions11
Chapter 5Style of Expression1
Conversational Tone2
Sexist Language10
Positive And Specific Statements11
Sentences13
Paragraphs20
Readability Measures21
Activities And Discussion Questions22
Exercises22
Problems23
Part 2Oral Communication
Chapter 6Speaking and Listening1
Oral Communication Skills2
Speaking2
Conversations6
Interviews7
Telecommunications7
Presenter Introductions8
Head-Table Guest Introductions10
Presentations10
Oral Reports13
Demonstrations14
Instructions14
Briefings15
Meetings15
Discussions16
Dictation17
Listening18
Listening Barriers19
Tips For Improvement24
Listening Management28
The Speaking And Listening Relationship28
Conclusion28
References29
Activities And Discussion Questions29
Exercises30
Problems30
Part 3Reports
Chapter 7Business Reports1
Writing The Report2
Formats11
References12
Activities And Discussion Questions12
Exercises12
Problems13
Chapter 8Information Sources and Documentation1
Primary Data2
Secondary Data11
Source Documentation13
Styles Of Citing Sources15
References18
Activities And Discussion Questions18
Exercises19
Problems19
Chapter 9Graphics1
Constructing Graphics2
Interpreting Graphics16
Activities And Discussion Questions19
Exercises19
Problems20
Chapter 10Informal Reports, Formal Reports, and Proposals1
Informal Reports2
Formal Reports14
Proposals40
Format And Appearance47
Conclusion48
Activities And Discussion Questions48
Exercises49
Problems49
Case52
Part 4Written Business Messages
Chapter 11E-mail Messages, Memorandums, and Letters1
Writing Guidelines2
Electronic Mall Messages7
Memorandums8
Letters9
Activities And Discussion Questions10
Exercises13
Chapter 12Routine and Favorable Messages1
Complying With Requests2
Expressing Appreciation4
Sending Greetings5
Inviting Applicants To An Interview8
Offering Employment8
Welcoming New Employees10
Congratulating Friends10
Expressing Sympathy11
Activities And Discussion Questions14
Exercises14
Problems14
Chapter 13Persuasive and Negative Messages1
Arrangement Of Persuasive Messages2
Types Of Persuasive Messages3
Arrangement Of Negative Messages12
Types of Negative Messages12
Activities and Discussion Questions19
Exercises19
Problems20
Part 5Employment Communication
Chapter 14Resumes1
Sources Of Employment Information2
Resume Styles4
Resume Headings5
Resume Appearance8
Electronic Resumes8
Sample Resumes9
Trends In Resume Writing10
References17
Activities and Discussion Questions17
Exercises17
Problems17
Chapter 15Employment Messages1
Requests For Permission to Use Names As References2
Application Letter3
Following Up Applications8
Sending References List8
Confirming Plans8
Thanking The Interviewer10
Accepting A Job Offer12
Declining A Job Offer12
Resigning13
Activities And Discussion Questions16
Exercises16
Problems16
Chapter 16Employment Interviews1
Preparing For The Interview2
Participating In The Interview6
References9
Activities And Discussion Questions9
Exercises9
Problems10
Part 6Etiquette And Intercultural Understanding
Chapter 17Business Etiquette1
Greetings And Introductions2
Small Talk Or Chitchat4
Business Dress And Grooming5
Table Manners7
Tipping13
Business Gifts14
Social Sensitivity14
Telephone And Electronic Communication17
Office Etiquette21
Meeting Manners22
Travel Etiquette24
Conclusion25
References26
Activities And Discussion Questions26
Problems26
Chapter 18Intercultural Communication1
Cultural Values3
Customs And Etiquette8
Nonverbal Communication13
Written Communication18
Translations And Translators22
Preparation For Intercultural Encounters And Travel23
Conclusion24
References25
Activities And Discussion Questions26
Problems26
Appendixes And Index
Appendix AAnswers to Self-Check Exercises1
Appendix BPunctuation, Numbers, and Word Usage1
Punctuation2
End-Of-Line Divisions16
Capitalization16
Numbers19
Abbreviations21
Similar Words22
Appendix CBusiness Document Formats1
Letters2
Envelopes12
Ways To Fold Letters15
Memorandums16
Reports19
Appendix DSpecial Letters1
Addresses And Salutations For Special Letters2
Appendix EGrammar Review1
Lesson 1Nouns2
Lesson 2Phrases, Clauses, And Gerunds4
Fundamentals Self-Test 16
Lesson 3Verbs7
Fundamentals Self-Test 29
Lesson 4Pronouns10
Lesson 5Adjectives12
Lesson 6Adverbs15
Lesson 7Conjunctions And Prepositions17
Fundamentals Self-Test 319
Appendix FSolutions to Grammar Review1
Lesson 1Nouns2
Lesson 2Phrases, Clauses, And Gerunds4
Fundamentals Self-Test 16
Lesson 3Verbs7
Fundamentals Self-Test 29
Lesson 4Pronouns10
Lesson 5Adjectives12
Lesson 6Adverbs15
Lesson 7Conjunctions And Prepositions17
Fundamentals Self-Test 319
Index1

Books about: Aromatherapy or The Cardiac Recovery Handbook

Soft News Goes to War: Public Opinion and American Foreign Policy in the New Media Age

Author: Matthew A Baum

The American public has consistently declared itself less concerned with foreign affairs in the post-Cold War era, even after 9/11, than at any time since World War II. How can it be, then, that public attentiveness to U.S. foreign policy crises has increased? This book represents the first systematic attempt to explain this apparent paradox. Matthew Baum argues that the answer lies in changes to television's presentation of political information. In so doing he develops a compelling "byproduct" theory of information consumption. The information revolution has fundamentally changed the way the mass media, especially television, covers foreign policy. Traditional news has been repackaged into numerous entertainment-oriented news programs and talk shows. By transforming political issues involving scandal or violence (especially attacks against America) into entertainment, the "soft news" media have actually captured more viewers who will now follow news about foreign crises, due to its entertainment value, even if they remain uninterested in foreign policy.

Baum rigorously tests his theory through content analyses of traditional and soft news media coverage of various post-WWII U.S. foreign crises and statistical analyses of public opinion surveys. The results hold key implications for the future of American politics and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans. Scholars, political analysts, and even politicians have tended to ignore the soft news media and politically disengaged citizens. But, as this well-written book cogently demonstrates, soft news viewers represent a largely untapped reservoir of unusuallypersuadable voters.



No comments: