Minority Shareholders Remedies or How to Sell More Stuff

Minority Shareholders' Remedies

Author: A J Boyl

The current state of English company law on minority shareholders' remedies is analyzed in the light of the UK Law Commission, further appraised and amplified by the Company Law Review Steering Group. The book covers the common law actions by exception to the Rule in Foss v Harbottle, and the statutory remedies by way of petition for unfair prejudice and/or just and equitable winding up. As well as considering the complexities of derivative actions and statutory minority remedies, Boyle discusses future directions for minority shareholders' remedies.

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How to Sell More Stuff: Promotional Marketing That Really Works

Author: Steve Smith

With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool to help them plan, budget, execute, and, ultimately, sell more stuff.
Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in between.
How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more.
Authors Steve Smith and renowned Professor Don E. Schultz give readers a fact-filled how-to handbook that covers the entire sales promotion spectrum clearly, concisely, and completely. Professor Schultz introduces each chapter with an insightful, analytical perspective, and then the authors show readers:
* How to choose the right tactic from over 100 options, reviewing descriptions, advantages, and disadvantages.
* How to budget the program.
* Pitfalls, cautions, and opportunities.
* How to put it all together with procedures and checklists.
Examples of leading promotions from Campbell Soup, General Mills, Stanley Tools, and Procter & Gamble. Every business, from small businesses to agencies to corporations to sales organizations to B2Bs, want to increase sales.
With How to Sell More Stuff, Smith and Schultz show them how to pick the right promotion to meet their needs and execute it flawlessly to achieve the desired results.

Table of Contents:

	Introduction
1	Help!	1
2	Sweepstakes and contests	13
3	Coupons	57
4	Rebates/refunds	91
5	Discounts	123
6	Continuity	151
7	Point of sale	181
8	Sampling	215
9	Properties and events	239
10	Premium programs	261
11	Tie-ins	283
12	Performance programs	311
13	Trade programs	341