Wednesday, January 21, 2009

Economics or A Framework for Cognitive Economics

Economics

Author: William Boyes

Boyes and Melvin have developed the Sixth Edition of Economics to enhance its central features: direct and accessible writing, proven pedagogy, and thorough integration of global economic issues.

The text's international perspective has been strengthened and extended to focus on the implications of economic principles for business strategy. Extended coverage of topics affecting global competitiveness, such as resource pricing and foreign exchange markets, explicitly connects the study of economics with real-world business decisions.

  • The Sixth Edition features greater coverage of macroeconomics, including the large-scale impact of war in Iraq and the role of financial market development in economic growth.
  • The discussions of market failure and the different forms of economic and social regulation have been reorganized to facilitate learning. A stronger focus on the application of market theory to current, real-life issues—including the recent corporate accounting scandals—helps students to see the content's practical relevance.
  • A consistent framework of instruction helps to improve students' understanding and performance in the course. Fundamental Questions reinforce 5–8 key points per chapter, appearing repeatedly throughout the chapter as well as the supplements.
  • Powered by Blackboard, Eduspace is a customizable, powerful, and interactive platform that provides instructors with text-specific online content. Features of the Boyes/Melvin Economics course include presentation slides, photos, illustrations and links to group projects.



Table of Contents:
Contents

Note: Each chapter begins with a Preview and concludes with a Summary, Key Terms, Exercises, and an ACE Practice Test.

  • I. Introduction to the Price System
  • 1. Economics: The World Around You
    Why Study Economics?
    The Definition of Economics
    The Economic Approach
    Economic Insight: "'Free' Air?"
    Economically Speaking: "Choice of Major, Years of College Influence Student Debt"
  • Appendix to Chapter 1. Working with Graphs
    Reading Graphs
    Constructing a Graph
    Slopes
  • 2. Choice, Opportunity Costs, and Specialization
    Opportunity Costs
    Specialization and Trade
    Economically Speaking: "Guns and Butter"
  • 3. Markets, Demand and Supply, and the Price System
    Markets
    Demand
    Supply
    Equilibrium: Putting Demand and Supply Together
    Global Business Insight: "The Foreign Exchange Market"
    Economically Speaking: "A Sleuth for Landlords with Eviction in Mind"
  • 4. The Market System and the Private Sector
    The Market System
    Households
    Business Firms
    The International Sector
    Linking the Sectors
    Economic Insight: "Adam Smith"
    Economic Insight: "The Successful Entrepreneur (Sometimes It's Better to Be Lucky Than Good)"
    Economical Speaking "Report: Ramsey Friend Sold Information to National Enquirer"
  • 5. The Public Sector
    The Circular Flow
    The Role of Government in the Market System
    Overview of the United States Government
    Government in Other Economies
    Global Business Insight: "Government Creates a Market for Fishing Rights"
    Economically Speaking: "A Big "Nein" toDeutsche Telekom; Telecommunications: Germany Still Doesn't Have a Completely Open Market"
  • II. Macroeconomic Basics
  • 6. National Income Accounting
    Measures of Output and Income
    Nominal and Real Measures
    Flows of Income and Expenditures
    Economic Insight: "The Consumer Price Index"
    Economically Speaking: "Hiding in the Shadows: The Growth of the Underground Economy"
  • 7. An Introduction to the Foreign Exchange Market and the Balance of Payments
    The Foreign Exchange Market
    The Balance of Payments
    Global Business Insight: "Active Trading Around the World"
    Global Business Insight: "The Euro"
    Economically Speaking: "High Gas Prices, Weak Euro Result in Room Availability, Less-Crowded Facilities at Popular U.S. National Parks"
  • 8. Unemployment and Inflation
    Business Cycles
    Unemployment
    Inflation
    Global Business Insight: "High Unemployment in Europe"
    Economically Speaking: "Things Really Are Tight at Most Levels of Job Market"
  • 9. Macroeconomic Equilibrium: Aggregate Demand and Supply
    Aggregate Demand, Aggregate Supply, and Business Cycles
    Factors That Influence Aggregate Demand
    The Aggregate Demand Curve
    Aggregate Supply
    Aggregate Demand and Supply Equilibrium
    Economic Insight: "How Lack of Information in the Short Run Affects Wages in the Long Run"
    Global Business Insight: "Oil and Aggregate Supply"
    Economically Speaking: "The Conference Board's Consumer Confidence Index Plummets Nearly 15 Points"
  • 10. Aggregate Expenditures
    Consumption and Saving
    Investment
    Government Spending
    Net Exports
    The Aggregate Expenditures Function
    Economic Insight: "Permanent Income, Life Cycles, and Consumption"
    Economically Speaking: "U.S. Trade Deficit in 2002 Largest in History"
  • Appendix to Chapter 10. An Algebraic Model of Aggregate Expenditures
  • 11. Income and Expenditures Equilibrium
    Equilibrium Income and Expenditures
    Changes in Equilibrium Income and Expenditures
    Aggregate Expenditures and Aggregate Demand
    Economic Insight: "John Maynard Keynes"
    Economic Insight: "The Paradox of Thrift"
    Economically Speaking: "Mexico: Hostage to Its Neighbor's Troubles"
  • Appendix to Chapter 11. An Algebraic Model of Income and Expenditures Equilibrium
  • III. Macroeconomic Policy
  • 12. Fiscal Policy
    Fiscal Policy and Aggregate Demand
    Fiscal Policy in the United States
    Fiscal Policy in Different Countries
    Economic Insight: "Supply-Side Economics and the Laffer Curve"
    Economic Insight: "The Taxpayer's Federal Government Credit Card Statement"
    Global Business Insight: "Value-Added Tax"
    Economically Speaking: "Brussels Takes Action Against France over Budget Deficit"
  • Appendix to Chapter 12. An Algebraic Examination of the Balanced-Budget Change in Fiscal Policy
  • 13. Money and Banking
    What Is Money?
    Banking
    Banks and the Money Supply
    Global Business Insight: "Islamic Banking"
    Economically Speaking: "They Love Our Money"
  • 14. Monetary Policy
    The Federal Reserve System
    Implementing Monetary Policy
    Monetary Policy and Equilibrium Income
    Economic Insight: "What's on a 20-Dollar Bill?"
    Global Business Insight: "The European Central Bank"
    Economically Speaking: "Fed Leaves Rates Alone, but Message Needs Translation: Strange Statement Puzzles Economists"
  • 15. Macroeconomic Policy: Tradeoffs, Expectations, Credibility, and Sources of Business Cycles
    The Phillips Curve
    The Role of Expectations
    Credibility and Time Inconsistency
    Sources of Business Cycles
    The Link Between Monetary and Fiscal Policies
    Economic Insight: "The Natural Rate of Unemployment"
    Economic Insight: "Why Wages Don't Fall During Recessions"
    Economically Speaking: "War Worries Hurting U.S. Markets: Fed Chief Greenspan Warns of Further Interest Rate Cuts if Sluggishness Continues"
  • 16. Macroeconomic Viewpoints: New Keynesian, Monetarist, and New Classical
    Keynesian Economics
    Monetarist Economics
    New Classical Economics
    Comparison and Influence
    Economic Insight: "Milton Friedman"
    Economically Speaking: "The Ghosts of Christmas Past Haunt Economists"
  • IV. Economic Growth and Development
  • 17. Economic Growth
    Defining Economic Growth
    The Determinants of Growth
    Productivity
    Economic Insight: "Technological Advance: The Change in the Price of Light"
    Economically Speaking: "U.S. Updating Its Economic Measurements"
  • 18. Development Economics
    The Developing World
    Obstacles to Growth
    Development Strategies
    Foreign Investment and Aid
    Economies in Transition from Socialism
    Global Business Insight: "Economic Development in the Americas"
    Economically Speaking: "Food Aid"
  • 19. Globalization
    The Meaning of Globalization
    Globalization Controversy
    Globalization, Economic Growth, and Incomes
    Financial Crises and Globalization
    Global Business Insight: "The World Trade Organization"
    Economically Speaking: "Germans' Coziness Puts Nation at Risk"
  • V. Product Market Basics
  • 20. Elasticity: Demand and Supply
    The Price Elasticity of Demand
    The Use of Price Elasticity of Demand
    Determinants of the Price Elasticity of Demand
    Other Demand Elasticities
    Supply Elasticities
    Global Business Insight: "Dumping"
    Economically Speaking: "Higher Gas Prices Make Future Murky for Big SUVs: Impact of Rising Fuel Costs Could Be Bigger in Canada Than U.S."
  • 21. Consumer Choice
    Decisions
    Utility and Choice
    The Demand Curve Again
    Economic Insight: "Does Money Buy Happiness?"
    Economically Speaking: "Why Sudden Wealth Will Not Make You Happy"
  • Appendix to Chapter 21. Indifference Analysis
    Indifference Curves
    Budget Constraint
    Consumer Equilibrium
  • 22. Supply: The Costs of Doing Business
    Firms and Production
    From Production to Costs
    Cost Schedules and Cost Curves
    The Long Run
    Economic Insight: "Overhead"
    Economically Speaking: "Merge or Die"
  • VI. Product Markets
  • 23. Profit Maximization
    Profit Maximization
    Marginal Revenue and Marginal Cost
    Selling Environments or Market Structure
    Global Business Insight: "Brisk Business in Measuring Economic Profit"
    Economically Speaking: "Business Ethics Guarantee Value to All Interested Parties"
  • 24. Perfect Competition
    The Perfectly Competitive Firm in the Short Run
    The Long Run
    Economically Speaking: "Avoid 'Commoditization'"
  • 25. Monopoly
    The Market Structure of Monopoly
    The Demand Curve Facing a Monopoly Firm
    Profit Maximization
    Market Power and Price Discrimination
    Comparison of Perfect Competition and Monopoly
    Economically Speaking: "Conflict Diamonds; Americans Can Stop the Damage They Do"
  • 26. Monopolistic Competition and Oligopoly
    Monopolistic Competition
    Oligopoly and Interdependence
    Summary of Market Structures
    Economic Insight: "The Prisoner's Dilemma"
    Economically Speaking: "Authorities Gather to Combat Warring Drug Cartels"
  • 27. Antitrust and Regulation
    Antitrust Policy
    Regulation
    The Securities and Exchange Commission
    Global Business Insight: "The California Debacle"
    Economically Speaking: "Don't Let It Happen Again: Why Didn't the Post-'65 Fixes Stop This Blackout?"
  • 28. Government and Market Failure
    Externalities
    Private Property Rights
    Public Goods
    Asymmetric Information
    Government Failure
    Global Business Insight: "Why Aren't Cows and Chickens on the Endangered Species List?"
    Economically Speaking: "Bates College Students Retire Air Pollution Permit Worth a Ton of Sulphur Dioxide"
  • VII. Resource Markets
  • 29. Resource Markets
    Buyers and Sellers of Resources
    The Market Demand for and Supply of Resources
    How Firms Decide What Resources to Buy
    Economic Insight: "The Company Town"
    Economically Speaking: "Agent: Eagles, McNabb Agree to Deal Worth up to $115 Million"
  • 30. The Labor Market
    The Supply of Labor
    Wage Differentials
    Discrimination
    Wage Differentials and Government Policies
    Economic Insight: "The Overworked American"
    Economically Speaking: "Higher Apathy"
  • 31. Financial Markets: Institutions and Recent Events
    Equity
    The Equity Market
    Fraud and Accounting Shenanigans
    Bonds
    Economic Insight: "The P/E Ratio"
    Global Business Insight: "Stock Market Booms and Busts"
    Global Business Insight: "Country Bond Ratings"
    Economically Speaking: "Accountants Figure Law to Benefit Them"
  • 32. The Land Market and Natural Resources
    Land
    Nonrenewable Resources
    Renewable Resources
    Economically Speaking: "Debate: Is Anti-Sprawl Really 'Smart' Growth?"
  • 33. Aging, Social Security, and Health Care
    Aging and Social Security
    Health Economics
    Global Business Insight: "The World Is Aging"
    Economic Insight: "Myths About Social Security"
    Global Business Insight: "Health-Care Spending in Various Nations"
    Economically Speaking: "Many Travel a Painful Circuit for Their Managed Health Care"
  • 34. Income Distribution, Poverty, and Government Policy
    Income Distribution and Poverty
    The Poor
    Government Antipoverty Policies
    Income Distribution Among Nations
    Global Business Insight: "Economic Development and Happiness"
    Economically Speaking: "Zimbabwe: Income Distribution and Policy"
  • VIII. Issues in International Trade and Finance
  • 35. World Trade Equilibrium
    An Overview of World Trade
    An Example of International Trade Equilibrium
    Sources of Comparative Advantage
    Global Business Insight: "The Dutch Disease"
    Economically Speaking: "China Trade Will Come Back to Haunt Us"
  • 36. International Trade Restrictions
    Arguments for Protection
    Tools of Commercial Policy
    Preferential Trade Agreements
    Global Business Insight: "Smoot-Hawley Tariff"
    Economically Speaking: "Bull in a China Shop"
  • 37. Exchange Rates and Financial Links Between Countries
    Past and Current Exchange-Rate Arrangements
    Fixed or Floating Exchange Rates
    Prices and Exchange Rates
    Interest Rates and Exchange Rates
    Global Business Insight: "The IMF and the World Bank"
    Economically Speaking: "The European Union"

Book review: Understanding Popular Culture or Creative Action in Organizations

A Framework for Cognitive Economics

Author: Roger A McCain

This is the first book-length work to integrate the insights of cognitive science fully into economics. It reviews a wide range of related work in both fields and proposes new approaches to choice theory, rationality, and interaction ("equilibrium") that are consistent with the limited cognitive capacity of real human beings. While joining with neoclassical economics in supporting the validity of supply-and-demand theory where it is literally applicable, McCain challenges most neoclassical equilibrium theory and welfare economics. His work aims to further and unite recent notions of behavioral and social economics.



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