Board Work: Governing Health Care Organizations
Author: Dennis D Pointer
American College of Healthcare Executives 2000 James A. Hamilton book of the year award
Written by Dennis Pointer and James Orlikoff, two of the most experienced and highly regarded governance consultants in the country, Board Work presents a practical model focusing on those factors that most affect board performance. Rich with prescriptive information, practical ideas, assessment tools, and examples, Pointer and Orlikoff provide the expert coaching boards need to do their best work and add value to their organizations.
Based on the authors' forty years of combined experience, this eye-opening book arms boards with tools and techniques to significantly enhance their performance and contributions. Pointer and Orlikoff forward concrete recommendations for implementing benchmark governance systems and practices, creating the essential guide for those who want to make a real difference on behalf of communities they serve.
"This is the best book on health care organization governance I have ever read."
--Stephen Shortell, Blue Cross of California Distinguished Professor of Health Policy and Management, University of California, Berkeley
Richard L. O'Brien
Two experienced researchers working with and consulting for healthcare governing boards have described and analyzed effective boards of healthcare organizations in this book. They explore responsibility structure, composition, functioning, and means of improving boards and their operation. The purpose is to provide board members, board chairs, and CEOs with practical ideas for transforming boards and enhancing board performance. Board members, chairs, and CEOs are the audience. This is also a good work for other senior healthcare managers and for students of healthcare administration. The responsibilities and operations of boards, and how to achieve effective board structure, composition, and functioning are discussed. Different kinds of healthcare boards and their relationships to related entities, either superior or subsidiary are described. Board education and development are also discussed, and selection, monitoring, rewards, and removal of CEOs are included. Specific instructions are provided for being a good board member. Twelve governance check-ups/inventories are provided. There are good diagrams illustrating major messages. This is a very useful, clear exposition presented in logical sequence, flowing smoothly from definition of the purpose of boards to effective modes of functioning to useful means for transforming boards to make them more effective. Practical and easy-to-implement guidance is provided for board members and chairs. This book is superior to and more accessible to board members than any other book I have read on the subject. Good references and recommendations for further reading are included, as are other resources for board education and development.I wish this book would be read by every board member and manager of the healthcare organizations with which I am involved and on the boards of which I sit. This is an excellent framework for annual review of board responsibilities and operations.
Doody Review Services
Reviewer: Richard L. O'Brien, MD (Creighton University)
Description: Two experienced researchers working with and consulting for healthcare governing boards have described and analyzed effective boards of healthcare organizations in this book. They explore responsibility structure, composition, functioning, and means of improving boards and their operation.
Purpose: The purpose is to provide board members, board chairs, and CEOs with practical ideas for transforming boards and enhancing board performance.
Audience: Board members, chairs, and CEOs are the audience. This is also a good work for other senior healthcare managers and for students of healthcare administration.
Features: The responsibilities and operations of boards, and how to achieve effective board structure, composition, and functioning are discussed. Different kinds of healthcare boards and their relationships to related entities, either superior or subsidiary are described. Board education and development are also discussed, and selection, monitoring, rewards, and removal of CEOs are included. Specific instructions are provided for being a good board member. Twelve governance check-ups/inventories are provided. There are good diagrams illustrating major messages.
Assessment: This is a very useful, clear exposition presented in logical sequence, flowing smoothly from definition of the purpose of boards to effective modes of functioning to useful means for transforming boards to make them more effective. Practical and easy-to-implement guidance is provided for board members and chairs. This book is superior to and more accessible to board members than any other book I have read on the subject. Good references and recommendations for further reading are included, as are other resources for board education and development. I wish this book would be read by every board member and manager of the healthcare organizations with which I am involved and on the boards of which I sit. This is an excellent framework for annual review of board responsibilities and operations.
Booknews
Issues a wake-up call to the nation's 20,000 health care organization boards and lays out a visionary and detailed road map to help confront the challenges of the US health care marketplace. Presents a practical model focusing on factors that affect board performance, with prescriptive information, practical ideas, assessment tools, and examples. Pointer is principal for a firm which provides governance consultation and development services. Orlikoff is president of a consulting firm specializing in health care governance and leadership. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Rating
4 Stars! from Doody
Book about: Mac OS X Server Essentials Second Edition or Peachtree for Dummies
Naked Marketing: The Bare Essentials
Author: Robert Gred
With all the trendy ways to do marketing - from advertising on web sites to publicity with radio "shock jocks" - how can you determine which is the most productive, cost-effective option for your company? Here's a handy tool for business managers and entrepreneurs who want to get market-smart quickly. It reveals, step by step, how you can determine your marketing budget; develop a marketing plan; establish a company image; use high-impact copy, layout and design; get publicity and visibility without having to pay for it; use mass media, personal selling, and direct mail effectively; and maximize opportunities at trade shows. No fluff, no stuff - the complexities of marketing boiled down for small business managers, entrepreneurs, or big-business non-marketers.
Table of Contents:
| 1 | Que Es marketing? | 13 |
| 2 | Knowing your market | 17 |
| 3 | Long-term planning | 23 |
| 4 | Defining your market | 31 |
| 5 | How to develop a strategic marketing plan | 37 |
| 6 | Establish an image for your firm | 51 |
| 7 | Ideas - how to get them, how to use them | 71 |
| 8 | Ten commandments of good copywriting | 81 |
| 9 | Layout and design | 91 |
| 10 | How to make the most of media | 97 |
| 11 | Using publicity to stretch your marketing budget | 111 |
| 12 | Introducing a new product | 117 |
| 13 | Personal selling | 125 |
| 14 | Retailing | 141 |
| 15 | Inexpensive marketing tactics that work | 153 |
| 16 | Tricks of the trade show | 161 |
| 17 | How to establish your marketing budget | 167 |
| 18 | Summary | 171 |
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