The Dream Job: Sports Publicity, Promotion and Marketing
Author: Melvin Helitzer
This book is designed for sports media and marketing courses. Features include: 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.
New interesting textbook: Gumbo Tales or River Road Recipes II
Contemporary Caribbean Cultures and Societies in a Global Context
Author: Teresita Martinez Vergn
The Caribbean ranks among the first and most completely globalized regions in the world. The essays in this volume illuminate how Caribbean cultures help shape and are shaped by globalization. Chapters examine economies, creolization, sport, religion, women's organizations, race and politics, music, and rum.
Table of Contents:
| 1 | Introduction | 5 |
| 2 | Challenges to Caribbean economies in the era of globalization | 17 |
| 3 | Globalization, the World Bank, and the Haitian economy | 43 |
| 4 | Creolization in Havana : the oldest form of globalization | 75 |
| 5 | Showing face : boxing and nation building in contemporary Puerto Rico | 97 |
| 6 | Creolite in the Hood : Diaspora as source and challenge | 117 |
| 7 | Glocal spirituality : consumerism and heritage in a Puerto Rican Afro-Latin folk religion | 131 |
| 8 | Women's grass-roots organizations in the Dominican Republic : real and imagined female figures | 161 |
| 9 | Race and politics in Cuba | 183 |
| 10 | Jamaican Reggae and the articulation of social and historical consciousness in musical discourse | 211 |
| 11 | Rum, revolution, and globalization : past, present, and future of a Caribbean product | 233 |
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