Handbook of Loss Prevention and Crime Prevention
Author: Lawrence Fennelly
Security breaches, theft, and lack of resources due to natural or man-made disaster are all forms of corporate loss. The Handbook of Loss Prevention and Crime Prevention, Fourth Edition, shows how to avoid or minimize these losses with a wealth of practical information.
This revised volume brings together the expertise of more than 40 security and crime prevention experts who provide practical information and advice. The Handbook continues to be the most comprehensive reference of its kind, with the Fourth Edition covering the latest on topics ranging from community-oriented policing to physical security, workplace violence, information security, homeland security, and a host of special topics. It is a must-have reference for managers and security professionals.
* Covers every important topic in the field, including the latest on high-tech security systems, homeland security, and many specialty areas
* Brings together the expertise of more than 40 security and crime prevention experts
* Each chapter provides a wealth of practical information that can be put to use immediately
Booknews
A comprehensive practical reference for security professionals, collecting both previously published and original material, and divided into four major parts: methods; operations and equipment; applications; and management. This updated and expanded edition adds new chapters on awareness, ATMs, hacking, hotel security, executive protection, access control systems, approaches to physical security, physical barriers, and hospital security. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Interesting book: Lee Bros Southern Cookbook or Great Coffee Cakes Sticky Buns Muffins and More
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Author: Arthur Asa Berger
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing-and comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
About the Author:
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University
What People Are Saying
Howard Rheingold
Arthur Asa Berger is that rare combination of astute, deep, and fun. His insights into the psychology, sociology, economics, and political implications of advertising and pop culture, in a lively, readable form, are a must for any student of popular culture.
— Howard Rheingold
Douglas Kellner
Arthur Asa Berger s "Ads, Fads, and Consumer Culture" provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Skillfully employing cultural, communications, and social theory, Berger brilliantly illuminates the multiple functions of advertising in today s consumer culture.
— Douglas Kellner
Fred Goldberg
It was pure pleasure reading Arthur Asa Berger s esoteric deconstruction of the Macintosh 1984 commercial. I was part of this commercial s development and had no idea we were making semiotic history. Only a person of Berger s intellect and insight could have figured it all out as he has.
— Fred Goldberg
Douglas Kellner
Arthur Asa Berger s "Ads, Fads, and Consumer Culture" provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Skillfully employing cultural, communications, and social theory, Berger brilliantly illuminates the multiple functions of advertising in today s consumer culture.
— Douglas Kellner
Howard Rheingold
Arthur Asa Berger is that rare combination of astute, deep, and fun. His insights into the psychology, sociology, economics, and political implications of advertising and pop culture, in a lively, readable form, are a must for any student of popular culture.
— Howard Rheingold
Jonathan Schroeder
Succeeds in introducing a way to study advertising in an interesting, lively, and thought-provoking package. An excellent, accessible textbook for students who are interested in advertising, as well as students in communication, business, and sociology.... I would feel comfortable using this text in courses with freshmen through seniors.
— Jonathan Schroeder
Carol Wilder
In "Ads, Fads, and Consumer Culture," Arthur Asa Berger strikes the raw nerve of American advertising. As in his many other cultural commentaries, Berger drives his point home with wit, wisdom, and wide-ranging examples, offering powerful inoculation against the worst excesses of today s climate of greed and commodification.
— Carol Wilder
Fred Goldberg
It was pure pleasure reading Arthur Asa Berger s esoteric deconstruction of the Macintosh 1984 commercial. I was part of this commercial s development and had no idea we were making semiotic history. Only a person of Berger s intellect and insight could have figured it all out as he has.
— Fred Goldberg
Carol Wilder
In "Ads, Fads, and Consumer Culture," Arthur Asa Berger strikes the raw nerve of American advertising. As in his many other cultural commentaries, Berger drives his point home with wit, wisdom, and wide-ranging examples, offering powerful inoculation against the worst excesses of today s climate of greed and commodification.
— Carol Wilder
Howard Rheingold
Arthur Asa Berger is that rare combination of astute, deep, and fun. His insights into the psychology, sociology, economics, and political implications of advertising and pop culture, in a lively, readable form, are a must for any student of popular culture. (Howard Rheingold, author of The Virtual Community)
Douglas Kellner
Arthur Asa Berger's Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Skillfully employing cultural, communications, and social theory, Berger brilliantly illuminates the multiple functions of advertising in today's consumer culture. (Douglas Kellner, UCLA, author of Media Culture)
Fred Goldberg
It was pure pleasure reading Arthur Asa Berger's esoteric deconstruction of the Macintosh '1984' commercial. I was part of this commercial's development and had no idea we were making semiotic history. Only a person of Berger's intellect and insight could have figured it all out as he has. (Fred Goldberg, Chairman & CEO, Goldberg Moser O'Neill)
Jonathan Schroeder
Succeeds in introducing a way to study advertising in an interesting, lively, and thought-provoking package. An excellent, accessible textbook for students who are interested in advertising, as well as students in communication, business, and sociology.... I would feel comfortable using this text in courses with freshmen through seniors. (Jonathan Schroeder, University of Rhode Island)
Carol Wilder
In Ads, Fads, and Consumer Culture, Arthur Asa Berger strikes the raw nerve of American advertising. As in his many other cultural commentaries, Berger drives his point home with wit, wisdom, and wide-ranging examples, offering powerful inoculation against the worst excesses of today's climate of greed and commodification. (Carol Wilder, Associate Dean, The New School)
Table of Contents:
| Preface | ||
| Acknowledgments | ||
| 1 | Advertising in American Society | 1 |
| 2 | Consumer Cultures | 25 |
| 3 | Advertising and the Communication Process | 45 |
| 4 | Running It Up a Flagpole to See If Anyone Salutes | 59 |
| 5 | Sexuality and Advertising | 73 |
| 6 | Political Advertising | 87 |
| 7 | The Marketing Society | 101 |
| 8 | Analyzing Print Advertisements or: Six Ways of Looking at a Fidji Perfume Advertisement | 123 |
| 9 | Analyzing Television Commercials: The Macintosh "1984" Commercial | 139 |
| 10 | Where Next? | 161 |
| Appendix | 167 | |
| Glossary | 171 | |
| Bibliography | 189 | |
| Index | 193 | |
| About the Author | 197 |
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