The Entrepreneurial Venture
Author: Michael J Roberts
Newly updated, this comprehensive text covers basic concepts and emerging issues on entrepreneurship. Emphasizing that new venture creation requires planning and skill as well as inspiration, these readings - by leading academics and practitioners - portray the entrepreneur as the ultimate general manager, responsible for orchestrating the relationships among all parts of the organization. Profiles and examples from a variety of companies and fields illustrate the diverse, imaginative ways in which entrepreneurs think and act. The readings provide a practice-oriented grounding that can function alone or be interwoven with case studies and other material. Professors will find this revised edition invaluable for the richness and timeliness of the selected pieces. The accompanying questions will provoke new ideas and fuel classroom discussions. The Entrepreneurial Venture, Second Edition, provides a comprehensive, up-to-date resource for entrepreneurs. It can be used as both a handbook and an authoritative source of reference.
Booknews
First published in 1983 and updated almost yearly since then, this handbook and text covers basic concepts and emerging issues relating to entrepreneurship. Contributors discuss theory and practice and provide profiles and examples from various companies and fields as illustration. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
Introduction | 1 | |
Pt. 1 | Entrepreneurship - What is it? | |
1 | A Perspective on Entrepreneurship | 7 |
2 | Entrepreneurship Reconsidered: The Team as Hero | 23 |
3 | Capital Market Myopia | 35 |
4 | The Questions Every Entrepreneur Must Answer | 65 |
5 | Why Be Honest If Honesty Doesn't Pay | 80 |
6 | The Road Well Traveled | 94 |
7 | Making Business Sense of the Internet | 101 |
Pt. 2 | Strategies and Tactics for Starting, Acquiring, and Growing the Venture | |
8 | Developing Start-up Strategies | 121 |
9 | Some Thoughts on Business Plans | 138 |
10 | How to Write a Winning Business Plan | 177 |
11 | Purchasing a Business: The Search Process | 189 |
12 | Attracting Stakeholders | 211 |
13 | Bootstrap Finance: The Art of Start-ups | 223 |
14 | The Financial Perspective: What Should Entrepreneurs Know? | 238 |
15 | Venture Capital | 262 |
16 | Aspects of Financial Contracting in Venture Capital | 304 |
17 | The Legal Protection of Intellectual Property | 326 |
18 | The Horse Race Between Capital and Opportunity | 335 |
19 | Strategy vs. Tactics from a Venture Capitalist | 351 |
20 | The Challenge of Growth | 361 |
21 | Managing Transitions in the Growing Enterprise | 377 |
22 | Building the Self-Sustaining Firm | 392 |
23 | Going Public | 404 |
24 | Why Sane People Shouldn't Serve on Public Boards | 441 |
25 | How Small Companies Should Handle Advisers | 450 |
26 | Bankruptcy: A Debtor's Perspective | 459 |
Pt. 3 | Innovation and Entrepreneurship in the Larger Company | |
27 | Tough-Minded Ways to Get Innovative | 481 |
28 | Discovery-Driven Planning | 493 |
29 | Disruptive Technologies: Catching the Wave | 506 |
30 | Managing for Creativity | 521 |
31 | The Business of Innovation: An Interview with Paul Cook | 537 |
Pt. 4 | Entrepreneurship in the Nonprofit Sector | |
32 | Virtuous Capital: What Foundations Can Learn from Venture Capitalists | 555 |
33 | Starting a Nonprofit Venture | 566 |
34 | Surviving Success: An Interview with the Nature Conservancy's John Sawhill | 580 |
Index | 595 |
Books about marketing: At Personal Risk or Modern Project Finance
Women's America: Refocusing the Past
Author: Linda K Kerber
Featuring a mix of primary source documents, articles, and illustrations, Women's America: Refocusing the Past has long been an invaluable resource. Now in its sixth edition, the book has been extensively revised and updated to cover recent events in American women's history. It provides many new selections from leading theorists and historians and restores several readings that were cut from the fifth edition. Successfully classroom-tested, these new essays offer more material on the impact of ethnicity in American culture, the roles that women have played in the creation of male-dominated structures, and the international dimensions of women's lives. The book covers such diverse groups as Christian Indian women in colonial America, African-American women in post-Civil War Atlanta, young Jewish labor organizers in turn-of-the-century New York, new arrivals to San Francisco's Chinatown, Japanese-American women during World War II, and Chicana feminists. The introductory essay has been revised and the bibliography has been updated to take into account the growing body of contemporary literature in the field. Women's America is an essential text for courses in women's history and an ideal supplement for more general survey courses on American history.
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