Saturday, December 13, 2008

The Entrepreneurial Venture or Womens America

The Entrepreneurial Venture

Author: Michael J Roberts

Newly updated, this comprehensive text covers basic concepts and emerging issues on entrepreneurship. Emphasizing that new venture creation requires planning and skill as well as inspiration, these readings - by leading academics and practitioners - portray the entrepreneur as the ultimate general manager, responsible for orchestrating the relationships among all parts of the organization. Profiles and examples from a variety of companies and fields illustrate the diverse, imaginative ways in which entrepreneurs think and act. The readings provide a practice-oriented grounding that can function alone or be interwoven with case studies and other material. Professors will find this revised edition invaluable for the richness and timeliness of the selected pieces. The accompanying questions will provoke new ideas and fuel classroom discussions. The Entrepreneurial Venture, Second Edition, provides a comprehensive, up-to-date resource for entrepreneurs. It can be used as both a handbook and an authoritative source of reference.

Booknews

First published in 1983 and updated almost yearly since then, this handbook and text covers basic concepts and emerging issues relating to entrepreneurship. Contributors discuss theory and practice and provide profiles and examples from various companies and fields as illustration. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Introduction1
Pt. 1Entrepreneurship - What is it?
1A Perspective on Entrepreneurship7
2Entrepreneurship Reconsidered: The Team as Hero23
3Capital Market Myopia35
4The Questions Every Entrepreneur Must Answer65
5Why Be Honest If Honesty Doesn't Pay80
6The Road Well Traveled94
7Making Business Sense of the Internet101
Pt. 2Strategies and Tactics for Starting, Acquiring, and Growing the Venture
8Developing Start-up Strategies121
9Some Thoughts on Business Plans138
10How to Write a Winning Business Plan177
11Purchasing a Business: The Search Process189
12Attracting Stakeholders211
13Bootstrap Finance: The Art of Start-ups223
14The Financial Perspective: What Should Entrepreneurs Know?238
15Venture Capital262
16Aspects of Financial Contracting in Venture Capital304
17The Legal Protection of Intellectual Property326
18The Horse Race Between Capital and Opportunity335
19Strategy vs. Tactics from a Venture Capitalist351
20The Challenge of Growth361
21Managing Transitions in the Growing Enterprise377
22Building the Self-Sustaining Firm392
23Going Public404
24Why Sane People Shouldn't Serve on Public Boards441
25How Small Companies Should Handle Advisers450
26Bankruptcy: A Debtor's Perspective459
Pt. 3Innovation and Entrepreneurship in the Larger Company
27Tough-Minded Ways to Get Innovative481
28Discovery-Driven Planning493
29Disruptive Technologies: Catching the Wave506
30Managing for Creativity521
31The Business of Innovation: An Interview with Paul Cook537
Pt. 4Entrepreneurship in the Nonprofit Sector
32Virtuous Capital: What Foundations Can Learn from Venture Capitalists555
33Starting a Nonprofit Venture566
34Surviving Success: An Interview with the Nature Conservancy's John Sawhill580
Index595

Books about marketing: At Personal Risk or Modern Project Finance

Women's America: Refocusing the Past

Author: Linda K Kerber

Featuring a mix of primary source documents, articles, and illustrations, Women's America: Refocusing the Past has long been an invaluable resource. Now in its sixth edition, the book has been extensively revised and updated to cover recent events in American women's history. It provides many new selections from leading theorists and historians and restores several readings that were cut from the fifth edition. Successfully classroom-tested, these new essays offer more material on the impact of ethnicity in American culture, the roles that women have played in the creation of male-dominated structures, and the international dimensions of women's lives. The book covers such diverse groups as Christian Indian women in colonial America, African-American women in post-Civil War Atlanta, young Jewish labor organizers in turn-of-the-century New York, new arrivals to San Francisco's Chinatown, Japanese-American women during World War II, and Chicana feminists. The introductory essay has been revised and the bibliography has been updated to take into account the growing body of contemporary literature in the field. Women's America is an essential text for courses in women's history and an ideal supplement for more general survey courses on American history.



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