Principles and Practice of Sport Management
Author: Lisa Pike Masteralexis
Principles and Practice of Sport Management, Second Edition is the most comprehensive and up-to-date introductory textbook on sport management. It presents a general overview of the sport industry and covers the fundamental knowledge and skill sets of the sport manager. It also provides information on sport industry segments to highlight potential employment and career choices. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates. The authors and scholars who contributed to this book have produced a text that is thorough, practical, and lively, which lays the groundwork for students as they study and prepare for successful careers in sport management.
Booknews
Provides information in sport management, law, marketing, finance, ethics, and history, applied to diverse segments of the sport industry, including high school, collegiate, and professional sport; international sport and European sport club systems; and health, fitness, and recreation. Also addresses corollary industries such as broadcasting, media relations, and facility and event management. Appropriate for undergraduates in introductory sport management courses. Pedagogical devices include the inclusion of key words, skills, and concepts, along with some case studies and professional resources. Annotation c. by Book News, Inc., Portland, Or.
Table of Contents:
Ch. 1 | History of sport management | 1 |
Ch. 2 | Management principles applied to sport management | 19 |
Ch. 3 | Marketing principles applied to sport management | 36 |
Ch. 4 | Financial principles applied to sport management | 54 |
Ch. 5 | Legal principles applied to sport management | 78 |
Ch. 6 | Ethical principles applied to sport management | 107 |
Ch. 7 | High school and youth sports | 123 |
Ch. 8 | Collegiate sport | 141 |
Ch. 9 | International sport | 166 |
Ch. 10 | Professional sport | 195 |
Ch. 11 | Sports angency | 221 |
Ch. 12 | Facility management | 253 |
Ch. 13 | Event management | 272 |
Ch. 14 | Sport sales | 295 |
Ch. 15 | Sport sponsorship | 313 |
Ch. 16 | Sport communications | 340 |
Ch. 17 | Sport broadcasting | 360 |
Ch. 18 | The sporting goods and licensed products industries | 382 |
Ch. 19 | The health and fitness industry | 399 |
Ch. 20 | Recreational sport | 417 |
Ch. 21 | Strategies for career success | 436 |
Read also Matching Supply with Demand and Contemporary Strategy Analysis
Multinational Business Finance
Author: David K Eiteman
The Ninth Edition of this market leader communicates the complexities of international finance clearly and authoritatively. The book features a streamlined presentation, expanded attention to emerging markets, several new chapters, and four new decision cases with an emerging-markets focus. An accompanying new Casebook by Michael Moffett includes in-depth decision cases keyed to the coverage in the Eiteman text. The authors have a knack for communicating the complexities of international finance to today's students in a manner that is clear and understandable. For anyone interested in business.
Booknews
This seventh edition text on multinational business finance explains how successful multinational firms recognize and exploit imperfections in national markets, utilize available factors of production, and manage financial assets. The authors further claim that while volatile exchange rates increase risk, they can also generate great opportunities for both investors and organizations needing to raise capital. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
Ch. 1 | Comparative corporate governance and financial goals | 2 |
Ch. 2 | The international monetary system | 35 |
Ch. 3 | The balance of payments | 68 |
Ch. 4 | International parity conditions | 102 |
Ch. 5 | Foreign exchange rate determination and forecasting | 141 |
Ch. 6 | The foreign exchange market | 178 |
Ch. 7 | Foreign currency derivatives | 207 |
Ch. 8 | Transaction exposure | 253 |
Ch. 9 | Operating exposure | 301 |
Ch. 10 | Translation exposure | 335 |
Ch. 11 | Global cost and availability of capital | 373 |
Ch. 12 | Sourcing equity globally | 411 |
Ch. 13 | Financial structure and international debt | 434 |
Ch. 14 | Interest rate and currency swaps | 466 |
Ch. 15 | International portfolio theory and diversification | 501 |
Ch. 16 | Foreign direct investment theory and strategy | 526 |
Ch. 17 | Political risk assessment and management | 550 |
Ch. 18 | Multinational capital budgeting | 580 |
Ch. 19 | Cross-border mergers, acquisitions, and valuation | 614 |
Ch. 20 | International trade finance | 643 |
Ch. 21 | Multinational tax management | 676 |
Ch. 22 | Working capital management | 713 |
No comments:
Post a Comment