Rethinking Marketing: The Entrepreneurial Imperative
Author: Minet Schindehutt
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers.
For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
New interesting book: New Ebony Cookbook or Great Chiles Rellenos Book
Essentials of Business Driven Information Systems
Author: Paige Baltzan
Essentials of Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs.
Table of Contents:
Ch. 1 Information Systems in Business 1
Opening Case: Apple - Merging Technology, Business, and Entertainment 2
Ch. 2 Strategic Decision Making 32
Opening Case: Revving Up Sales at Harley - Davidson 33
Ch. 3 E-Business 63
Opening Case: Amazon.com - Not Your Average Bookstore 64
Ch. 4 Ethics and Information Security 101
Opening Case: Sarbanes-Oxley: Where information Technology, Finance, and Ethics Meet 102
Ch. 5 IT Architectures 135
Opening Case: Electronic Breaking Points 136
Ch. 6 Databases and Data Warehouses 169
Opening Case: Searching for Revenue Google 170
Ch. 7 Networks, Telecommunications, and Wireless Computing 208
Opening Case: The Digital Hospital 209
Ch. 8 Supply Chain Management 239
Opening Case: Dell's Famous Supply Chain 240
Ch. 9 Customer Relationship Management 268
Opening Case: Customer First Awards 269
Ch. 10 Enterprise Resource Planning and Collaboration Systems 295
Opening Case: Campus ERP 296
App. A Business Basics
App. B Business Process
Glossary 333
Notes 344
Photo Credits 349
Index 351
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