Entertainment Marketing Communication or Nursing Outcomes Classification

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Author: Shay Sayr

Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques.  Behavioral perspective: Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment. Implementation perspective: Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge. Evaluative perspective: The message becomes profound through real-life examples. Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing. Market- For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. 

 

Table of Contents:

Introduction:

Part One   

The Entertainment Industry

1.    And Leisure Begot Entertainment

2. Our Merged, Merged World

3. Characterizing our Experience Culture

4. Venue Economics and ServiceScapes

 

Part Two   

Entertainment Audiences and Audience Research

5. Audiences, Culture and Subculture

6. Segmenting entertainment audiences

7. Researching and measuring entertainment audiences

Part Three   

Applying Marketing and Communication Principles

   8. Entertainment Marketing Mix, Branding and Communication

9. Integrated and Convergent Promotional Communications

10. Campaign Planning.

 

Part Four

Industry Applications

11. Marketing live performances and events

12. Marketing destinations and tourist services

  13. Marketing attractions and themed spaces

   14. Marketing mediated entertainment

15. Marketing stars and celebrities

Part Five

Case Studies from the Real World of Experiential Entertainment

   1. Marketing live performance: Orange County Performing Arts Center Funding Campaign for use with Chapter 11.

 

   2. Marketing a luxury destination: Evolving the Ritz-Carlton Brand

 

   3. Marketing an amusement park: Disney’s California Theme Parks

 

   4. Marketing a movie brand: Revitalizing The Pink Panther Brand

 

   5. Marketing a celebrity: The Oprah Brand

PostScript:

Glossary of terms

 

Index

New interesting textbook: Digital and Analog Communication Systems or Quality Service

Nursing Outcomes Classification (NOC)

Author: Sue Moorhead

This text standardizes the terminology and criteria for measurable or desirable outcomes as a result of interventions performed by nurses. Clinicians, students, educators, researchers, and administrators in a variety of clinical, educational and research venues can use the classification, which serves as an important focus for both cost containment and effective care. This new edition is even more comprehensive and includes specific indicators that can be used as intermediate outcomes or to evaluate and rate the patient in relation to outcome achievement.

• Supplies 385 research-based nursing outcome labels to provide standardization of expected patient outcomes.
• Provides links between NOC outcomes and NANDA nursing diagnoses to promote clinical decision-making.
• Presents a definition, a list of indicators, a publication facts line, and references for each outcome.

• Includes 58 brand-new outcome labels that address important issues such as burn healing and burn recovery, cancer management, preterm infant care, and drug abuse cessation behavior.
• Provides 67 revised outcome labels that supply the most up-to-date information on a wide variety of outcomes, including caregiver stressors, asthma self-management, substance use control, and pain level.

Doody Review Services

Reviewer: Carole A. Kenner, RNC, DNS, FAAN (University of Oklahoma College of Nursing)
Description: This book presents another aspect of uniform language (not just for nurses) that can be easily integrated into electronic medical records. The linkages between NANDA, NIC, and Gordon's Functional Patterns is a very good way to assist the reader in applying the content to clinical and educational situations. The previous edition was published in 1997.
Purpose: The purpose is to provide students and practicing nurses with standardized outcome statements that can be adapted to any population or setting. The organizing structure of the book is based on the five levels of the taxonomy for outcome classification. This structure reinforces the narrative content. The book meets its worthy objectives.
Audience: The audience includes any health professionals caring for patients and their families. The emphasis is on nursing, but its applicability for interdisciplinary use by students or practicing professionals is strong. The editors are well known, respected experts in the field of unified language.
Features: The strength of this edition is the inclusion of 76 new and the retiring of six old outcomes based on evidence to support these changes. Use of research findings and field testing that has been done in the clinical setting reinforces the need for evidence to support our nursing practice. In addition, the editors acknowledge ongoing dialog with specialty groups to ensure the comprehensiveness and applicability of their outcomes. The emphasis on the need for cost containment and linkage with clinical effective outcomes is another strength. Much as we do not like the commercial aspects of healthcare, they are part of today's world. Standardized nursing languages also ensures our place as a profession in healthcare delivery and inclusion of our nursing elements into Nursing Minimum Data Sets. The definition of terms to start the reader on the outcomes path is a good teaching point to make sure everyone is one the same page. The book's organization walks the user through the basis of NOC, the linkages to NIC, NANDA, and Gordon's Functional Patterns, and then moves into the core outcomes for various specialties. The appendixes reflect revisions in NOC, new NANDA terminology, as well as the process of incorporating new outcomes into the taxonomy.
Assessment: NOC has been a standard for the past six years. There is no competition for the "gold standard" that emanates from the developers of this classification. It continues to hold to high standards of nursing practice and education.

Rating

3 Stars from Doody