Nonprofit Essentials or 2010 Meltdown

Nonprofit Essentials: Major Gifts

Author: Julia Ingraham Walker

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all–– find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
—Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

Table of Contents:

Introduction.

1 Introduction to Major Gifts.

2 Building a Major Gifts Program.

3 Board Leadership.

4 Making the Case for a Major Gift.

5 Cultivation of Major Gift Prospects.

6 Soliciting Major Gifts.

7 Motivating Donors: Recognition and Stewardship.

8 Special Opportunities in Major Gifts.

Appendix.

Index.

New interesting textbook: Strausss Handbook of Business Information or Contract Law

2010 Meltdown: Solving the Impending Jobs Crisis

Author: Edward E Gordon

Ed Gordon marshals a vast amount of data to illustrate how various trends are converging to create a labor vacuum--with potentially disastrous consequences for economic competitiveness and individual opportunity. He sounds a wake-up call to business leaders, policymakers, educators, and concerned citizens, employees, and parents--anyone with a stake in our economic future. Moreover, he highlights innovative initiatives in training, education, and community development in the United States and around the world that can serve as models for positive action. Ultimately, The 2010 Meltdown is an optimistic book about social change, setting an agenda for reforms in education, policy, and business investment that will promote economic freedom, renewal, and prosperity.