Strategic Planning or Exploring Macroeconomics

Strategic Planning: A Practical Guide for Competitive Success (with SAM? Sp

Author: Stanley C Abraham

First analyze, then strategize. STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS and its accompanying spreadsheets CD-ROM gives you all the information on the formulation phase of the strategic management process in single-service firms. Then you'll test your ideas and "work the numbers" to see if you're on the right track. Because it's both practical and easy-to-use, this is the business strategy textbook that not only prepares you for your next job, it's also a big help during test time as well.

Table of Contents:

Part I. SETTING THE STAGE.
1. Defining Strategy.
2. Strategic Thinking.
3. Strategic-Planning Models.
Part II. THE STRATEGIC ANALYSIS PROCESS.
4. Analyzing the External Environment.
5. Assessing the Company Itself.
6. Creating and Choosing Strategic Alternatives.
7. Proposing Recommendations.
Part III. DOING STRATEGIC PLANNING. Ch
8. Managing the Strategic-Planning Process. Ch
9. Operational Planning and Implementation. APPENDICES. A. Some Definitions of Strategy. B. Guidelines for Using the SAM™ CD-ROM. C. The Strategic-Planning Process of Cal Poly Pomona's Computer Information Systems (CIS) Department. D. Suggested Survey Questions for Assessing the Strategic-Planning Process. Glossary. Index.

New interesting book: Financial Market Rates and Flows or Treasure of the Land of Darkness

Exploring Macroeconomics

Author: Robert L Sexton

The 4th Edition of Robert Sexton's EXPLORING MACROECONOMICS is now available in a modular format. The 4th Edition offers the macroeconomics content in 5 modules – in other words, it costs less than a traditional macroeconomics text. Buy a product that provides more value for your dollar! You no longer have to buy the same material twice your instructor will not get through during the term. You are no longer paying for unused material—and no longer carrying a heavy text!